College tuition pricing and the drive behind it Research Paper

College tuition pricing and the drive behind it - Research Paper Example Government is encouraging private participation in educational sector as part of the liberalization policies. Private companies are utilizing this opportunity very well. The government has not implemented any laws to regulate the tuition fees hike in the higher educational sector. Private companies are thus exploiting the student community. This paper analyses the college tuition pricing and the drive behind it Contents 12 Introduction The importance of education in shaping the future of a nation is well documented by many scholars in the past. It should be noted that America is currently struggling to find enough manpower to cater the needs of the organizations. Plenty of expatriates are currently working in critical positions in America. Moreover, a substantial portion of American jobs are currently outsourced or offshored to overseas countries because of the shortage of skilled manpower in the country. It is believed that the quality of American education is diminishing as time go es on because of the reluctance of the governments in interfering in this sector meaningfully. Even though Obama and Bush have implemented some programs such as Raise to the Top and No Child Left Behind, as a solve the problems in American educational sector, none of these programs seem to be yielding the desired result. Rising tuition cost is one of the major problems facing by the American students. Even though students in the elite class may not face much problems with respect to the tuition price hike, students from the ordinary class forced to give up their ambitions about higher education. In 1987, then U.S. secretary of education William Bennett authored an op-ed piece in The New York Times titled â€Å"Our Greedy Colleges.† In the piece, Bennett complained about a comment made by Benno C. Schmidt Jr., then the president of Yale University (CT), who had blamed Yale’s tuition hike on cutbacks in federal financial aid. Bennett responded by writing, â€Å"If anyth ing, increases in financial aid in recent years have enabled colleges and universities blithely to raise their tuitions, confident that Federal loan subsidies would help cushion the increase. The theory behind Bennett’s assertion is relatively simple: The availability of federal loans—particularly subsidized loans offering a below-market interest rate and payment of interest as long as the student is enrolled in school—provides â€Å"cover† for colleges to raise their prices, because students can offset a price increase, or at least a portion of that increase, with federal loans (Heller, 2013, p.1). America seems to be implementing the theory of Survival of fittest (developed by Charles Darwin and Herbert Spencer in order to explain the evolution theory and economic theory) in higher educational sector. This theory is relevant while explaining the problems related to raising tuition fees in American higher educational sector. In a civilized society like o urs, it is impossible to justify educational policies like helping only the fittest, with the help of theories like Survival of fittest. Every human has some natural rights and the right to get education is one among them. Government should never stay away from executing it’s duties under any circumstances. In ancient Roman Kingdom, parents were forced to kill unhealthy children because of the instructions from the King.

Interest Rates Affects on the Is-Lm Model Essay Example for Free

Interest Rates Affects on the Is-Lm Model Essay Assignment 4 5. According to the IS-LM model, what happens to the interest rate, income, consumption and invest under the following circumstances. a. The central bank increases money supply. An increase in the money supple shifts the LM curve downward. The equilibrium moves from point A to point B. Income rises from Y1 to Y2 and the interest rate falls from r1 to r2. Therefore this increase in money supply causes a decrease in interest rate, an increase in income, an increase in consumption and an increase in investment. LM Income, output, Y b. Government increases government purchases An increase in government purchases result in a shift in the IS curve to the right. The equilibrium moves from point A to point B. Income rises from Y1 to Y2 and interest rate rises from r1 to r2. This increase in government purchases therefore causes interest rate to rise and income also rises. Consumption will also increase but the increase in government purchases will cause investment to decrease. interest rate, r LM IS2 IS1 Income, output, Y c. The government increases taxes. An increase in taxes shifts the IS curve to the left. The equilibrium moves from point A to point B. Income falls from Y1 to Y2 and the interest rate from r ¬1 to r 2. Therefore increase in taxes will bring about a decrease in interest rate, cause income to also decrease which will decrease consumption also but will result in an increase in investment. interest rate, r LM IS1 IS2 Income, output, Y d. The government increase government purchases and taxes equally 6. Consider the following economy of Hicksonia. a. The consumption function is given by C= 200 + 0. 75 (Y T) The investment function is I= 200-25r Government purchases and taxes are both 100.

Managed Care Essay -- Healthcare Health Medical Essays

Managed Care   Ã‚  Ã‚  Ã‚  Ã‚  There are so many problems with our society’s health care. Everyone wants to find a solution, but no one has been able to come up with one yet. Many different things have been tried, but none have put a cease to the exorbitant costs, which most believe to be the main problem. Out of everything tried, the most recent and popular system is known as managed care. Managed care is the most common form of health insurance in the United States, and provides more a cost efficient coverage than paying a fee-for-service charge. However, it is also a very complicated system. Over the next few pages I am going to try and go over the main parts of the managed care structure. In the end, I am going to decide the strengths and weaknesses of this system, and decide whether or not I think it will be the answer to our system.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  First I am going to go over exactly what managed care means, as simply as possible. Managed care is an organized approach to delivering a comprehensive array of health care services to a group of enrolled members through efficient management of services needed by the members, and negotiation of prices or payment arrangements with providers. It has two main functions; first it integrates the functions of financing, insurance, delivery, and payment with one organizational setting, and it also exercises formal control over utilization.   Ã‚  Ã‚  Ã‚  Ã‚  Now I am briefly going to go over the history of managed care. Managed care dates back to as early as 1882. Northern Pacific Railroad Beneficial Association was one of the first employers to offer health care coverage. In 1910, the Western Clinic in Tacoma, Washington offered medical services through its providers for a premium of only $.50 per month, which served lumber mill owners and employees. In 1929, Blue Cross was originated when Baylor Hospital in Texas agreed to provide coverage by the case on a prepaid basis for some 1,500 teachers. The Kaiser Foundation Health Plan was started in 1937 as well. In 1971, the Nixon Administration announced a new national health strategy, which was the development of health maintenance organizations. The federal government established grant and loan guarantees for HMO’s to reach a goal from 30 in 1970 to 1,700 by 1976, enrolling 40 million people, and 90... ... insurance. Also, MCO’s favor preventative care and health promotion. Many people feel that if you get to the root of the problem, it will help our financial health costs, and managed care provides help for this.   Ã‚  Ã‚  Ã‚  Ã‚  Some of the negative things I feel about managed care is there is somewhat of a public dissatisfaction. As I said before, everyone wants the system to change and be better, but no one knows how to do it. Another negative thing about it is there are many limitations on what doctors you can see, and the ease of seeing a secondary doctor. There is also the issue of rising prescription drug costs that managed care does not address.   Ã‚  Ã‚  Ã‚  Ã‚  All in all I think that even though managed care is not perfect, it is the best that we have right now. It has done a good job of controlling costs, and keeping individuals out-of-pockets costs down. Until something better comes along, I think people need to realize that we are doing the best with what we have, and try to be more accepting and understanding. Americans have made health care the way it is today, so they need to understand big problems like this can’t be changed overnight.

How Technology Has Affected the Capabilities

IntroductionRecognizing the identity of a person is a major problem encountered by most of the justice and security systems, especially when an individual provides false information. Until recently, the methods of providing the true identity of criminals have been few and prone to errors (Davis, Weiss, 2009). With the implementation of modern computerized technologies, communication capabilities of specialized databases (such as the fingerprint identifiers) have been made effective and accurate. In this paper, the effect of technology on the communication capabilities of specialized databases in criminal justice will be analyzed, by comparing the facial recognition and iris scan techniques of identification and discussing the overall positive and negative effects of these technologies on criminal justice system.How technology has affected the capabilities of specialized databases in the criminal justice systemIn trying to make their work easier and more effective, the justice and sec urity personnel have always looked into the advancing technological methods to enhance communication capabilities within the justice system. The introduction of two-way radio and increased use of automobile have helped in improving the effectiveness of communication databases and responding to criminal incidents (Seaskate Inc. 1998). Modern technology has introduced many methods of specialized databases which have become exceedingly useful in crime investigation and response to incidences.The specialized databases utilize computerized techniques to identify criminals or suspects as well as to facilitate communication between the police, the general public and amongst other security personnel. The most used specialized databases by the security and justice system to provide identification of individuals include the Mobile Data Terminals, Live Scans, Iris Scans, Facial Recognition and the AFIS (Scherpenzeel, 2008). These technologies make individual identification easier, more accurat e and more effective in terms of time and cost. Both police officers and prosecutors have in many occasions applied them in identifying, judging, imprisoning or even in releasing criminals (Reichert, 2001)Comparison between Facial Recognition and Iris ScanIris scan refers to a technique of biometric identification using high tech recognition patterns which utilize images of a person’s iris. Iris cameras are used to perform detections of an individual’s identity using mathematical analysis of random patterns visible in the iris. The technique uses a combination of pattern recognition, computer vision, optics and statistical inferences (Find Biometrics, n. d).Facial recognition technique on the other hand is a computerized application which identifies an individual from a video outline or digital image. It is used in criminal justice systems to identify people by comparing the selected facial appearance from a specified facial database. This technique uses unalterable ph ysical facial structures (say the space between centers of an individual’s pupils of the eye or the diameter of a persons eye balls) and through algorithm, finite computerized set of steps are used to solve the problem, by translating the image into numerical values (Davis, Weiss, 2009).Iris scan is an internal detection method while the facial recognition is an external detection technique. Unlike the iris scan which uses an internal organ of the body, the facial recognition technique is done using certain parts of an individual face such jaws, cheekbones, nose or the eyes: these features are applied in searching for images matching with them. Facial recognition has been criticized because it uses external parts of the body which are likely to change over time through long exposure to manual work, use of facial cosmetics or plastic surgery (Titanium, 2010).These changes can completely transform and individual’s physical appearance, thus making it hard to be identified from a crowd. However, the method has one merit the iris scan and other biometric methods lack; it doesn’t call for any help from the individual being tested—if the system is properly designed and effectively installed in places such as multiplexes and airports, it can easily pick out the required subject from a crowd.For other biometric techniques such as the iris scan, speech recognition and fingerprints, the subject must be involved in the detection process and mass identification cannot apply (Titanium, 2010). Nonetheless, Iris scan is more reliable since it is not dependent on light or sight, but depends on the pattern of the iris. The facial recognition technique can fail due to poor lighting, long hair, use of sunglasses and other small resolution images and objects that relatively cover the face (Titanium, 2010).The overall positive and negative effects of the new techniques on the criminal justice systemBasically, the new technologies in the criminal justice and communication have greatly improved the way in which criminal identification and tracing is conducted by the justice and security systems. To begin with, specialized databases are used either complimentary or alternatively to ensure that accurate results are made. This implies that in one instance, both the facial recognition and fingerprints can be applied for the same specimen or subject when there are doubts or ambiguity regarding identity.This ensures that minimal errors occur, thus reducing the chances of wrong identification (Scherpenzeel, 2008). Furthermore, the new technologies have reduced the costs that used to be incurred in tracking down criminals. Such costs included travel costs, paying witnesses, interviewing individuals, costs of detaining many suspects before identifying the guilty criminal. More so, problems that used to be encountered due to physical transformation of an individual as a result of surgeries, injuries and use of cosmetics have now been overcome through the use of specialized databases like the speech recognition and iris scan biometrics (Scherpenzeel, 2008)..However, the new technologies have had a number of negative effects on the criminal justice system. The most common negative effect is the fact that this new technologies require a lot of professionalism and skill, not only in criminology, but also in statistics, mathematics and computer technology. However, many people do not possess this combined qualifications and this leads to shortage of personnel in the criminal investigation department.As such, the process of identification becomes slower since it is entrusted with few specialists who are cannot be able to handle all the cases presented to them. In some other cases, semi-skilled people have been entrusted the work, resulting to wrong identification or non identification (Reichert 2001). Other problems usually result from system breakdowns or corruption of system files which affect the validity of the results. Co rruption of operating systems is mostly done by people within the criminal justice system who wish to obstruct certain criminal identification processes for personal reasons (Scherpenzeel, 2008).Since some of this technologies are still relatively new (such as the iris scan and live scan), Â  most of the criminal justice systems find it too expensive to adopt them due to the high initial installation costs and therefore, they are rarely used. Other specialized databases like the facial scanner pose problems in places of installation such as railways and airports due to security factors. This has made it difficult for the justice system to continually use this technique in identifying wanted individuals (Reichert 2001).Preferred specialized databasesAmong all the types of specialized databases and biometric scanners and devices used for detection of identification today, the iris scanner has proved to be most effective and accurate. This is because, an individual’s iris canno t be impeded by contact lenses and glasses; it can be accurately scanned from ten centimeters to several meters away. In addition the iris remains constant for a long time unless injuries occur—one enrolment scan lasts for a lifetime. Although certain surgical and medical operations may affect the color and shape of the iris, its fine texture maintains stability for decades. Furthermore, it can still be used on blind people because the technology is not dependent on sight but on pattern. (Find Biometrics, n. d).ConclusionThe use of specialized databases in criminal justice system is a great move towards improving the effectiveness and efficiency of criminal identification. It is important that these databases be implemented across the globe for detecting and tracking down criminals, since the negative effects of these technologies are so meager, and easily solvable as compared to the overall positive impact.ReferencesFind Biometrics (n. d). Iris scanners and recognition. Retr ieved fromhttp://www.findbiometrics.com/iris-recognition/Davis, M., & Weiss, J (2009). Facial recognition technology in law enforcement. Retrieved fromhttp://www.hendonpub.com/resources/articlearchive/details.aspx?ID=31Seaskate Inc. (1998). The evolution and development of police technology. Retrieved fromhttp://www.police-technology.net/id59.htmlTitanium (2010). Comparing face recognition against other types of biometric authenticationmethods. Retrieved fromhttp://www.titanium-tech.com/download/CompareBio.pdfReichert, K. (2001). Promising approaches to addressing crime: use of information technologyin law enforcement. University of south Wales, Australia.Scherpenzeel, R. (2008). Key issues in introducing information technology in criminal justice.retieved from http://www.uncjin.org/other/korebo/chapter3.pdf

Business plan Essay

Introduction Selective marketing strategy Most of the small business or businesses seeking to enter into new venture like creative technology seeking to enter the American headphone market will employ select marketing with the main objective being to get higher returns on their marketing investments. To achieve this objective, creative technology should strive hard in knowing their customers in the basis of their origination, who they are and where do their products do well (Homburg, etaal, 2009). Once they have that in mind, then they will try to maximize the best performing market segment, to realize these high returns on investment (ROI). The other vital objective of creative technology is to eliminate the guess works and the wastes involved in new venture and replace them with specific targeted efforts. This will ensure that they reduce on the operating cost and maximize their returns on investment. Also, owing to the luxury nature of the product that Creative Technology is to introduce in the United States market, they should gravitate towards these selective marketing as their product target a very limited population segment. Creative Technology employs this type of marketing to achieve their objectives as this product which they want to engage in is not for everyone and so they want to ensure that the message meets the right consumers and so reflecting in increased sales. Mostly, Creative Technology might include a glossy ad in the magazine and televisions. This is so because most of the population would be uninterested with luxury goods adverts. Moreover, Creative technology should employ tactics to differentiate the product from other brands in their category of products. This entails at classifying a brand as being more superior to other competing brands. This will involve stressing the quality of brand and design on their historical relevance and the longevity of the brand. In this approach, they will strive to paint the other competing products as unreliable, generic as and of a lesser quality than their own headphones (Homburg, etaal, 2009). This will ensure that Creative Technology meets its objectives of high returns on investments. This is so because it will reduce the extra cash and time spent on advertising messages directed towards consumers who may otherwise not be interested in the product. Also in addition to making this product stand out, specialized focus on specific market areas can help in building product’s reputation and ensure that this product has a long term fostered loyalty. Target Market    Creative technology will then employ the tactics of target market selection in order to engage in the market which they are sure that their product will sell. There are two important factors which they should consider in doing this. These include; the attractiveness of the market segment and also how the segment will fit their objectives and resource capabilities (Shaw, E. 2012).. When they are selecting the target market, they should consider the following aspects. The size of the segment; this basically entails to the number of their customers that are in that population. When they ascertain that the segment has a considerable number of people then they can choose to invest in it and the vise versa. The other aspect which they should also consider is the growth rate of the segment. This will help them to determine their future prospect in the market. Also, they should be at a position of determining the level of competition in the population that they want to invest in. this will enable them decide their product in a manner that they will be more appealing than that of their competitors. In doing so, they will also know the loyalty of the customers in the competing brands and hence know the strategy of invading this market segment. In addition they will be at a position of determining the attainable markets share if they got the knowledge of the competitor’s expenditure in promoting their brands. Given the size of the population, they should also ascertain the required market share so as to break even and the profits they expect from the sales in the said segment (Aaker and David, 2008). To obtain this information, market research and analysis is vital for Creative Technology. For instance, buyer intentions, test marketing, sales estimation and analysis in demand is very useful in determination of sales potential. The micro and macro environmental variables on the segment should also be put into consideration (Shaw, E., 2012). It is very important for the Creative Technology to note that larger segments are not advisable for targeting as they will already have more competition. It could be more profitable to invest in two or more small segments with little or no competition. However, if the firm is sure of developing a competitive advantage like patent protection, they can engage in larger market segments. Target Market Strategies There are different marketing strategies that should be employed by Creative technology in their endeavors of choosing a market strategy. These strategies include; Single segment strategy: this strategy is also referred to as concentrated market strategy.Here one market segment is served as opposed to the entire market. It is a strategy which should be employed by smaller firms with little resources. Selective specialization: it is a multiple- segment strategy and is also referred to as differentiated strategy. Different market segment are served with different marketing strategies. Only the promotional message varies with the product not being the same in these markets. Product specialization: In this strategy, the company specializes in particular products that tailored to different market segments Market specialization: here the company will specialize in a single market and serve it with varied products. Creative Technology cannot employ market specialization as it is planning to employ only one product, the headphones. Full market coverage:   Here the organization tries to cover the whole market. It is mostly achieved either through mass marketing where a single undifferentiated market mix is employed to the entire market or by a differentiated strategy in whicha different mix is offered to every segment. Individual marketing strategy: this is a strategy which has been employed recently owing to the technology where market mix is tailored in accordance to the individual consumer (Brian Solis,2011). For the Creative Technology to remain competitive in the market and realize high returns, it should always target a market that matches its capabilities. Once it has gained momentum, then it can expand by embarking on specialization strategy, tailor the product for different markets. Positioning strategy After selecting the target market, the firm will now embark on deciding on how it will position itself in the chosen market segment. Positioning refers to how the firm wants their customers to view their product. It is about effective conveyance of messages to the target market about the firm’s product or service. Position strategy development The first step is to do a market research. The main aim of this is to feel the features of your product that the consumer wants to feel their presence in the target market of your choice. You research the general features and not the features offered by a particular brand for example headphone features by Creative Technology Company. Once you have identified the features which are preferred by your potential customers and their ranking according to your target customers, the then compile a list of product in that target market offering these features. Then draw a map showing not only the features of the product but also the competitors that offer those products with the same features. It is also advisable to place your product in this map too, for comparison purposes. After this you will have a clear picture on where competitors products are positioned in your map in the chosen target market, you can the make an informed decision on where you would like your product to appear on the map. Position strategy development mostly depends on how the firm will position itself. The firm can take a ‘me too’ strategy and position themselves adjacent to the competitor and allow the customers to directly compare the product features or they can choose a strategy positioning themselves away from their competitors. One way of doing this is by offering a feature absent from the competitors’ products that their market research revealed that the consumers in that market rank as vital. Market mix This refers on how the firm, Creative Technology will distribute their headphones to their consumers. They should plan this strategy so as to distribute their products (headphones) to their consumers at the right time and place. Efficient distribution is imperative if the firm is to meet their objectives. If for any reason they underestimate or overestimate the demand, the firm’s profitability will be negatively affected (Borden, Neil,2013). Choosing the Distribution channel There are two available channels of distribution which include direct and indirect distribution channels. Indirect pertains to the distribution where one uses the intermediaries in distribution. For instance, they can sell to the wholesaler who sell to the retailer and then to the end user. Conversely, direct distribution is where the company will be distributing directly to the end users at the right time and place required. It is mostly preferred as it gives the manufacturers direct control over their products. Choosing a distribution strategy Different products are distributed differently and there are three different distribution strategies which can be employed. There is; intensive distribution strategy which is employed in distributing low priced products, exclusive distribution which involves limiting distribution to a single outlet. This strategy is mostly employed in the highly priced product like vehicles and also may require an intermediary (Borden, Neil,2013).. Selective distribution; here a small number of outlet, especially retailers, are chosen for product distribution. If Creative Technology adopts a selective or exclusive strategy, they should choose an intermediary who is well versed with handling these or similar product and is well know by the target consumers.       Planning assumptions Projected cost and sales Financial tracking is a very vital part of any given business plan. In this financial tracking, one should be careful to note that the programme cost not only refers to the cost of the project but also the cost involved in administering this programme itself. Any project, for instance the Creative Technology’s project of venturing into the US market should contain the expected cost and the return or the sales expected from the same. In addition it should show clearly where the project’s resources will be obtained to make sure that it will not fail on the way. The projected sales and cost is the culmination of all the previous section of the business plan as each section will always impact on the cost and sales hence affecting the whole project finance. For it to create accountability, it should show clearly the firm organization structure so that it may indicate who is responsible for what, who will be making decisions regarding productions, legal compliance and financial management. Sensitivity analysis This is a tool which can be used by firms to examine their effects on the net income whe sales levels increase or decrease. These changes against which the sensitivity analysis is done are the unexpected event or the contingencies I outlined in the contingency planning. This analysis will usually centre its process on the ‘what if question’. Mostly these questions are as the following; what would be the firm’s income if it has a sales forecast of 12%, 16% or 34% higher? Also what can be my firm’s net income is the firms forecast a 12%, 16% or 34% lower than the expected (Helton etaal, 2009). Contingency plan Contingencies are events which are not expected or not expected in the firm business plan. So the company must develop a contingency mitigating strategies or plans in order to be prepared for these unexpected outcomes. This is because these events do not arise from time to time and so they must be ready with these plans in case they occur. These plans entail preparing for crises and for unwelcome outcomes in case they occur (British Standards Institution, 2012). This will ensure that the firm will easily recover these unexpected events. It will also ensure that these impacts are minimized. When drawing a contingency plan, the first step is recognizing its need, and then indentifying all the possible scenarios. After this they must know what the consequences of these crises will be. Then assess the degree which might be caused by these eventualities. After they have done all this then the final step is to choose a risk strategy to employ so that they can mitigate these crisis and lastly do a crisis simulation which is testing their plan. (British Standards Institution, 2012) The firm management should also consider the ‘what if’ question where they prepare scenarios which could arise in the business operations. Some of these questions could include: what if the competitors produce a very powerful product with much favorable features in the eyes of the consumers of the target market? What if the firm does not meet its expectations? What if their competitors employ advanced advertisement strategies than the firm? Etc References Baker, Michael The Strategic Marketing Plan Audit 2008. p. Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management – A Contemporary Perspective (1st ed.), London. Marketing basics Marketing strategy based on market needs, targets and goals. Aaker, David (2008) Strategic Market Management Baker, Michael The Strategic Marketing Plan Audit 2008 p. 27 Shaw, E. (2012). â€Å"Marketing strategy: From the origin of the concept to the development of a conceptual framework.† Journal of Historical Research in Marketing, 4(1), 30–55. Pinson, Linda. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building Business and Securing Your Company’s Future (6th Edition). Page 20. Dearborn Trade: Chicago, USA. A. Simon, Rational decision making in business organisations, ‘American Economic Review’ Borden, Neil. (2013)â€Å"The Concept of the Marketing Mix†. Brian Solis(2011) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp.201-202. Koichi Shimizu (2003)†Symbiotic Marketing Strategy,†4th edition, Souseisha Book Company. Intrieri, Charles (10 September 2013).  Ã¢â‚¬Å"Business Contingency Planning†. Flevy. Retrieved 29 September 2013. British Standards Institution (2012). Societal security – Business contigency management Systems – Requirements: London Saltelli, A., Ratto, M., Andres, T., Campolongo, F., Cariboni, J., Gatelli, D. Saisana, M., and Tarantola, S., 2008,  Global Sensitivity Analysis. The Primer, John Wiley & Sons. Campolongo, F., J. Cariboni, and A. Saltelli (2008). An effective screening design for sensitivity analysis of large models.  Environmental Modelling and Software,  22, 1509–1518. Fassà ², Alessandro ()  Ã¢â‚¬Å"Sensitivity Analysis for Environmental Models and Monitoring Networks†. Preprint J.C. Helton, J.D. Johnson, C.J. Salaberry, and C.B. Storlie, 2009, Survey of sampling based methods for uncertainty and sensitivity analysis.  Reliability Engineering and System Safety

Dan Marino Essays - Dan Marino, Pro Football Hall Of Fame Inductees

Dan Marino Essays - Dan Marino, Pro Football Hall Of Fame Inductees Dan Marino Dan Marino of the Miami Dolphins has had a very successful career on and off of the foot ball field. Dan Marino has led a very interesting life throughout his existence on this planet. Whether it is playing football to appearing in commercials or movies to leading a normal everyday life with his family. Dan Marino has grown to being a role model foe millions and millions of children and adults to look up to. Dan Marino has had a very successful career that has had its ups and downs, but he still manages to be a good all around guy and more importantly a good sport. Dan Marino was born in Pittsburgh Pennsylvania, and he lived with his parents and two younger sisters. Dan came from the same area as Joe Montana, Jim Kelly, and Joe Namath. As a child Dan and his friends were always playing either football or baseball. In both of the two sports, Dan's father had coached. He was the one who had taught Dan how to hold the ball next to his ear and throw without winding up. Dan's father played a huge role in his life, he taught Dan to try hard and have fun while playing whatever sport he chose. In elementary school Dan thought too much about becoming a professional athlete and not enough about his schoolwork. As a child Dan wanted to go to Central Catholic High School because it had great sports teams. But because eof Dan's poor performance in the classroom, he had been warned by a teacher that if he continued to produce bad grades that he would not be able to get into Central Catholic High School. So Dan's father sat him down and had a talk with him about the fact that if he didn?t start doing well in school that he would have no choice but to take him off of all athletic activities. This little talk that Dan and his father had was more importantly a wake up call that had inspired to do better in school and stay on his sporting teams. When it became time for Dan to take the test to determine if he would get into Central Catholic High School, he was completely ready and passed the test barely but he still managed to get in which was a big accomplishment. While Dan was atten ding Central Catholic High School he managed to become outstanding scholastic athlete in the city as a junior, and was All-American at the quarterbacking position. In High School Dan was excelling in athletics. While playing baseball Dan batted well over .400 . After graduating high school, Dan was drafted in the seventh round by the Kansas City Royals but Dan did not have his eyes set on turning pro yet, well at least not as a baseball player. Dan wanted to attend college and try to fulfill his career as a football player at the University of Pittsburgh. Dan had several colleges such as Michigan State, Clemson, UCLA, and ArizoDan Marino of the Miami Dolphins has had a very successful career on and off of the foot ball field. Dan Marino has led a very interesting life throughout his existence on this planet. Whether it is playing football to appearing in commercials or movies to leading a normal everyday life with his family. Dan Marino has grown to being a role model foe millions and millions of children and adults to look up to. Dan Marino has had a very successful career that has had its ups and downs, but he still manages to be a good all a round guy and more importantly a good sport. Dan Marino was born in Pittsburgh Pennsylvania, and he lived with his parents and two younger sisters. Dan came from the same area as Joe Montana, Jim Kelly, and Joe Namath. As a child Dan and his friends were always playing either football or baseball. In both of the two sports, Dan's father had coached. He was the one who had taught Dan how to hold the ball next to his ear and throw without winding up. Dan's father played a huge role in his life, he taught Dan to try hard

Content Marketing For Highly Regulated Industries

Content Marketing For Highly Regulated Industries Say you work for an ad agency and one of your clients is an e-retailer that sells over 30,000 products. It should be a dream come true for a content marketer, right? With 30,000 options, you have a nearly endless supply of features and benefits, challenges and solutions, lifestyles and demographics to target. A Must Read: The Content Marketing Guide For Highly Regulated Industries via @Now, let’s pretend that for all of those 30,000 products, you can’t actually tell anyone what they’re good for. Instead, all you can do is list out the ingredients and cross your fingers that your customers can figure it out for themselves.   This is the reality the nutraceutical industry lives in, the world of content marketing in a highly regulated industry. And they aren’t alone.    There are several industries you may end up working with that face tough challenges when it comes to how they can market their products to consumers: Alcohol Spirits â€Å"Digital marketing communications should be placed only in media where at least 71.6% of the audience is reasonably expected to be of the legal purchase age,† according to discus.org, the national trade association for distilled spirits in the US. So†¦ beware not only what you say, but where you say it. Healthcare providers Prior to â€Å"Bates v. State Bar of Arizona† in 1977, hospitals and healthcare providers essentially didn’t do any marketing at all. Now that they do, they â€Å"risk their reputation, their license and their livelihood if their marketing efforts run afoul of the maze of local, state or federal laws and regulations.† healthcaresuccess.com Pharmaceutical companies There are so many potential pitfalls here that â€Å"Every major company †¦ has either settled recent government cases, under the False Claims Act, †¦ or is currently under investigation for possible health care fraud,† according to the Wikipedia entry on pharmaceutical marketing The marketing rules and guidelines will vary industry to industry. But when you’re limited in what you can say, where you can say it and to whom you can say it, the driving question is the same for all What’s A Product Without Benefits? â€Å"One of the most repeated rules of writing compelling copy is to stress benefits, not features,† writes Brian Clark of Copyblogger. â€Å"In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t.† One of the most repeated rules of writing compelling copy is to stress benefits, not features.   This is one rule that always applies,  except when it doesn’t. – Brian Clark of Copyblogger Our friends at the nutracuetical company fall into that â€Å"except when it doesn’t† category. They know the underlying benefit of taking extra vitamin C is reducing the duration of the common cold, but they can’t say that due to the regulations in place for their industry.   Ad agencies that work with pharmaceutical companies face a similar content challenge. They get to promote their products’ benefits, but they’re also required to rattle off all the potential side-effects (which often exceed the list of benefits). It’s that whole truth in advertising thing. If you’re a distiller of fine spirits, the â€Å"What’s a product without benefits?† question directly applies, as the implied benefit of pouring a glass of Scotch is to take the edge off, relax and alter your mood. At their core, these are implied health claims, which are off limits. And in most cases, the standard closing of â€Å"always drink responsibly† seems to directly compete with the fun-loving message from the rest of the ad.   So with all these rules and roadblocks, what should content marketers do in a heavily regulated industry? Well†¦ you must get creative. And study up. 3 Content Marketing Tips For Highly Regulated Industries