Marketing Analysis Marketing A Backpack - 1286 Words

Introduction This paper will look at the chosen area of decision making, which was the Target Segment. This required the analysis of the different target segments available when marketing a backpack in a virtual game (MH Practise, 2016). The target segment, also known as the market segmentation, is a similar group of customers to whom a company wants to appeal to (Lamb, 2016). The purpose of market segmentation is to enable the marketer to tailor to the marketing mix. This will allow the company to ultimately cover various segments in a market. There are numerous ways to segment a market. This can be done through demographic, physiographic, geographic and behavioural segmentations (Pewa, 2016). Throughout the report the target segments†¦show more content†¦This will allow companies to heavily market on social media, which as outlined by LYFE marketing as the cheapest method of marketing (Lyfe Marketing, 2016). However, University student may present an issue when trying to market backpacks at a higher price. Often many students are not willing to spend large sums of money on a product, but will still want a good quality product. This is where it becomes difficult for a company to maintain a large profit margin whilst still producing a quality bag. Those between the age of 25 and 34 years, who could be classified as university students, have an average income of $1,200 a week before tax (Australian Bureau of Statistics, 2016). If they are not living at home, a large sum of this income would be spent on rent as well as food, leaving a small amount for personal shopping purchases. School Children The second target segment is School Children. School children are a very important as children have a large proportion of family expenses (Pewa, 2016). Children often present large brand loyalty (Lamb, 2016). It is believed that children will constantly request a good or service from their parents. Often children might see a product advertised by sporting star and will have an instant connection and want the good or service (MH Practise, 2016). School children present many advantages as a target segment. The first being that 87% of parents supply an income to children (Calvert, 2008) .This meansShow MoreRelatedMarketing Strategy : The Heart Of Marketing Mix990 Words   |  4 PagesIndividual Assignment (Marketing) Introduction Product strategy lead an integral role in a firm in the area of decision making. According to Kotler (1991), product strategy is the heart of marketing mix. Adopted a suitable product strategy is imperative for a firm as it cause a direct impact on the satisfaction of the customers. The backpack presented focuses on the function for sports consumers’ needs. This report is to figure out the best comprehensive strategy to fulfil consumers’ needs and simultaneouslyRead MorePrince Sports Case Study1040 Words   |  5 PagesM2. Case Study Analysis - Prince Sports, Inc. Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customerRead MoreInnovation : Produce Environmental Friendly Corporate Gift1345 Words   |  6 Pages1. Opportunity Opportunity (Vesper 1999) may be a result of: systematic search or (Timmons 1990) well planned strategy or market analysis or customer surveys (Gatewood et al 1995; Gartner et al 1994) or accidentally discovered. Conceptual entrepreneur models of opportunity recognition processes have been developed by many researchers: Bhave, 1994; Hills et al, 2004; Singha Gibbs, 2013; Ozgen, 2003; Chandler et al, 2002; Ardichvili, 2003. To explain my opportunity recognition I will follow ArdichviliRead MoreMarketing Product Of Teen 212453 Words   |  10 PagesMARKETING PRODUCT In emerging markets around the world, according to McKinsey Company proprietary research pr global, and multinational retailers are watching the mass markets of Brazil, China, and India. This is primarily because consumers in this countries have greater disposable income and are beginning to more money on items beyond the basic necessities.† (How half the world shops:, McKinsey Company, 2007)., COMPANY AND PRODUCTS Teen 21 is a fast fashion retailer based in Los Angeles withRead MoreMarketing Strategy And Management Of Backpacks1784 Words   |  8 Pages Introduction ML Backpacks intends to market primarily to urban commuters, and will be focusing on increasing sales at four stores: Direct, High End Outdoor, Department store, Online Discount retailer, and give discounts and investment in different stores. We aim to reinforce our brand as the company having one of the best price with the best quality in the market. Our purpose with having the best quality product is to make it convenient and affordable to our customers by caring about the comfortRead MoreMarketing Game Introduction, Swot And Swot2326 Words   |  10 Pageshow to choose a feasible strategy and predict consumer behavior? Week 2: Marketing Game Introduction, PESTEL SWOT Personal Unlike the accounting courses, a simulation marketing game brings some fresh air into my study life. The game looks interesting that it asks us to sell backpacks to different groups of customers. To be honest, I do not have a clear view about marketing, there is not much information relating to marketing in accounting study which I have complete. The basic idea is that this isRead MoreSwot Analysis : Tri Chip1714 Words   |  7 PagesMiami based Startup Company founded in 2016 by four FIU students. Aime – Chief Executive Officer (CEO), Oscar – Chief Financial Officer (CFO), Lanette – Chief Marketing Officer (CMO), Yalmar – Research and Development (RD). The company is trying to solve the tedious problem of losing essential items like wallets, keys, phones, backpacks, and etc. Currently Tri-Chip has no employees since items are manufactured and directly sent to distributors or customers. Tri-Chip products are sold at Tri-Chip’sRead MoreSwot Analysis : Tri Chip1630 Words   |  7 PagesTri Chip is a Miami based Startup Company founded in 2016 by four FIU students. Aime – CEO, Oscar – CFO, Lanette – CMO, Yalmar – RD. The company is trying to solve the tedious problem of losing essential items like wallets, keys, phones, backpacks, and etc. Currently Tri-Chip has no employees since items are manufactured and directly sent to distributors or customers. Tri-Chip products are sold at Tri-Chip’s website, Amazon, Walmart and BestBuy locations. Our product, Tri-Chip solvesRead MoreEssay on Air France Case Study1130 Words   |  5 PagesFrance From: Rob Griffin, U.S. Director of Search Subject: Air France Digital Marketing Campaign I’ve analyzed the profitable paid-search campaign our agency has managed for Air France. Going forward, Media Contacts seeks to optimize performance and ROA dollars spent for SEM campaigns. The following recommendations are based on my thorough analysis and SEM planning that integrates SEO and paid-search marketing. Recommendations To increase Air France’s share of the U.S. InternationalRead MoreThe Beach Carrier Essay example1509 Words   |  7 Pagesperceived to be much larger than necessary by many members of a focus group. 2. The Beach Carrier’s overall size may be more cumbersome to handle relative to its top two competitors, the â€Å"Caddy-Shack† and the â€Å"Wonder Wheeler†. The â€Å"Caddy-Shack† is a backpack-type product, while the â€Å"Wonder Wheeler† has oversized wheels. 3. The â€Å"Wonder Wheeler† is capable of carrying the most items and thus the Beach Carrier is not the market leader in carrying capability. 4. The fluorescent colors of the Beach Carrier

Essay About Peace - 843 Words

Commander Lee: Oh, at last! General Tyson has had me looking everywhere for you. You are to report to him at the War Hall. Commander Lee: Wait a minute. Before I bother the General, I’m gonna make sure you’re worth his time. Come on, take a swing at me. Commander Lee: Good enough. Now let’s see if you’ve learned any tricks on the training grounds. Commander Lee: Not bad. Let’s see if you know how to utilize items on the battlefield. Commander Lee: I can’t believe it! You’re just a rookie! Maybe General Tyson was right about you†¦ follow me. We’ve kept the General waiting long enough. Commander Lee: General Tyson, here are the two soldiers you requested. General Tyson: Well done, commander. Soldiers! Why have you signed up for the†¦show more content†¦Our special agent, Shaw, will give you further information once you arrive there. Shaw: Welcome to the Golden Light Shrine, the capital of the kingdom of the Wild Rose. I’m your contact, Shaw. I’m sworn to aid you on your mission however I can. I’ve taken the liberty of booking you a room in the hotel here and stocking it with some things you’ll need for your journey. Shaw: There, you’ll be able to unwind and go over some strategies we’ve cooked up. That sort of thing. I’ve also gone to great lengths to pay off a man to travel with us and assist in your training. Arcana: It would be wise indeed to see how we work as a team. Shaw: Now, as you know, your mission here is to win over the King. He’ll be expecting you at the Wild Rose Palace. Don’t go unprepared, I suspect he’ll want you to demonstrate your value to his Kingdom. King Rox: So you are the ambassadors that the rebellion have sent to impress us†¦ your general sent word that you would be coming. I will be direct with you. You will battle my champions in our circle of Stone and Blood. If you are able to overcome the challenges with which you are presented, then your rebellion may yet earn my respect†¦ and my army. Arcana: The Outcome is assured. Magnus: You, too are a Paladin, so I have nothing to fear. You must be a righteous king and ally. We will fight. King Rox: Let me know when you think you’re ready to prove yourselves. Shaw: Hey, I’ve been watchingShow MoreRelatedEssay About Peace In Cologeria1364 Words   |  6 Pagesit may come as a surprise that a third round of peace talks commenced in 1998. The FARC, having reached its peak during this time, was waging an all out insurgency against the state. The push for peace came at the behest of the citizenry rather than the state. In a strong display of unity, 10 million Colombians voted to for the Mandate of Peace in October of 1997 in a popular vote. Thus the government—under the Pastrana administration—initiated peace negotiations amidst a brutal war with the FARCRead MoreEssay about Democratic Peace Theory3056 Words   |  13 PagesThe idea that democracies do not fight each other can be traced back to the writings of Immanuel Kant over two hundred years ago in essay ‘On Perpetual Peace’, however, only in the early 1980s and with the writings of Michael Doyle was the idea consolidated. According to Doyle and other a dvocates of the democratic peace theory, liberal democratic states have been able to maintain peaceful relations amongst themselves, but are prone to wage war against non-democratic regimes. In order to prove thisRead MoreEssay about Finding Peace in A Separate Peace by John Knowles754 Words   |  4 PagesFinding Peace Peace only comes at the price of great struggle and sacrifice for most people. In essence, it only comes when you have defeated the enemy, or the enemy has defeated you. John Knowles was able to capture the subtle goal and essence of his novel by titling it A Separate Peace. A Separate Peace is a story about Gene Forrester, the protagonist of the story, and his constant struggle with the underlying emotional conflicts presented to him. He has to fight a war within his own mind thatRead MoreEssay about World Peace is NOT Possible1920 Words   |  8 Pages Due to the nature of humankind, the imbalance in wealth and power, and diversity in culture and religion global peace is not a genuine possibility. First, I will define human nature from a biblical prospective. I will then examine the state of nature in the context of Glaucon and Thomas Hobbes. Finally, I will draw on the literature of Immanuel Kant, and Jean Baudrillard. For the greater good within us, we would all like to live in a world without war, a world where competitionRead MoreEssay about The concept of the Democratic Peace Theory1763 Words   |  8 Pages Democratic Peace Theory The concept of the Democratic Peace Theory is based on the idea that whether states are likely to go to war or choose peace depends on the type of political system they have. There are three sub divisions 1) Monadic; Democracies that tend to be generally peaceful and are not likely to go to war, although people (can you identify people) who argue this only examine the years 1960-1970. 2) Dyadic; This version is the most accepted amongst theorists, very peaceful among oneRead MoreEssay about nuclear weapons advocate peace2192 Words   |  9 Pagesin one way or the other. There are the some who find these weapons to be singularly beneficial. For example Defence Analyst Edward Luttwak said â€Å"we have lived since 1945 without another world war precisely because rational minds†¦extracted a durable peace from the very terror of nuclear weapons.† (Luttwak, 1983). Moreover, Robert Art and Kenneth Waltz both extrapolate that â€Å"the probability of war between American and Russia or between NATO and the Warsaw Pact is practically nil precisely because theRead MoreEssay about John Knowles A Separate Peace1422 Words   |  6 PagesJohn Knowles A Separate Peace   Ã‚  Ã‚  Ã‚  Ã‚   Gene, returns to the Devon School in New Hampshire, where he was a student with his friend Phineas 15 years ago, just as World War II began. The book goes back 15 years, to Genes days with Phineas. On their first chance to jump off a huge tree into the river, Phineas, being the daredevil, goes first and Gene is the only one who follows. Gene is normally a conservative, conformist type person, but around Phineas, he consents to break the rules more oftenRead MoreEssay about Slaughterhouse-Five: A Peace Novel1419 Words   |  6 Pagesthings. Many people have been inspired to write stories, poems, or songs about war. Many of these examples tend to reflect feelings against war. Kurt Vonnegut is no different and his experience with war inspired him to write a series of novels starting with Slaughter-House Five. It is a unique novel expressing Vonneguts feelings about war. These strong feeling can be seen in the similarities between characters, information about the Tralfamadorians, dark humor, and the structure of the novel. Read MoreEssay About Nobel Peace Prize 20101157 Words   |  5 PagesIntroduction: On October 8, The Chinese dissident Liu Xiaobo was named the winner of this years Nobel Peace Prize by the decision of the Norwegian Nobel Committee. An overwhelming majority of governments and organizations around the world appreciate the dedication of Liu for his long time pursuing of human-rights improvement in China. Be that as it may, China has blockaded the news which sounds ridiculous to the standpoint of almost all the Chinese people. Recently, the comments of this controversialRead MoreEssay about Peace Movements: Yesterday And Today3012 Words   |  13 PagesPeace Movements: Yesterday And Today Once again our country seems on the edge of engaging in yet another undeclared war. As W.W.I was the war to end all wars, the Vietnam conflict was supposed to be the last military action that our government could depend on the blind patriotism of it’s citizens. The reason the Vietnam war ended was because of the peace movements that were born in the early 1960’s and evolved into a national movement by 1970 that eventually ended the war. The War Powers

The Impact Of Technology On Human And Animal Life

Technology is one of the great areas that have a great impact on human and animal life. It has dramatically changed the society. Many people across the globe use and benefit from modern technology, and the vast opportunities that it provides play an important role in almost all fields of life. It has simplified access to education, industry, communication, transport and even medicine. Over the years, technology was employed as a tool for improving survival. However, in the current world, technology is no-longer a tool for survival but a means of communication and entertain mass communication technology has made it even easier to connect with people in the global arena. It is technology that has rendered the vast world a global village. The birth of technology comes up with positive and negative impacts in equal measure. Excessive use of technology has setbacks. Though it has increased the speed of task performance, it has also equally harmed the society, and its considerable development has changed the way of life in different ways. In this paper, I am going to analyze the various causes and respective effects of the use of technology. In the quest of advancing this, the research paper shall draw from various current challenges that care attributed to technological advancement. It is true that technology advancement plays a significant role in peoples lives. According to (Volti, 3), Today s technology leaves us both exhilarated and terrified. It shows its tremendousShow MoreRelatedAnimal Cloning Debate Essay1045 Words   |  5 PagesAnimal Cloning Debate A clone is a genetic copy of another living organism –animal, plant or human. Animal cloning is a widely discussed issue in our society today. The question now is whether the Australian government should ban animal cloning. Many opinions are generated from this subject, such as the justifiability of cloning, and how far it should go. Religious views are prevalent, so too are numerous ethical concerns. The issue of whether or not the government shouldRead MoreThroughout The Course Of The Years, The World Has Been1306 Words   |  6 Pagesfossil fuels and pollution are having a negative impact on our planet. Luckily, engineers have developed new and innovative technology that can potentially help lessen pollution and other detrimental factors. Green technology has the immense potential to generate a new method to help produce a less toxic environment ( What Is Green Technology ). Our world is slowly decaying as a result of our human actions everyday. Yet, what if specific technology could really help and change the world for the betterRead MoreThe Power Of Cloning : Cloning868 Words   |  4 PagesPower of cloning Cloning can occur naturally, but this mainly happens with bacteria. Bacteria does this thing that is called asexual reproduction and causes it to reproduce the exact same copy as before. â€Å"When they clone an animal, first they take skin cells from the animal to be cloned. Then, they take an unfertilized egg from the adult female of the same species and remove the nucleus of the egg which contains the other half of the DNA, leaving the mothers egg empty. After that they put the clone’sRead MoreThe Ethical Issues Of Animal Welfare1097 Words   |  5 Pagesengineering of animals has increased significantly. With this technology, we also see some ethical issues that relate to animal welfare — defined by the World Organization for Animal Health as â€Å"the state of the animal†¦how an animal is coping with the conditions in which it lives†. In an attempt to ensure that all participants are aware of the ethical issues at stake and can make a valid contributi on to the current debate regarding the creation and use of genetically engineered animals; all participantsRead MoreThe Use Of Gmo Foods1145 Words   |  5 Pages(except for human beings) in which the genetic material has been altered in a way which doesn t occur naturally by mating and/or natural recombination. GMO s have widespread applications as they are used in biological and medical research, production of pharmaceutical drugs, experimental medicine, and agriculture. The use of gene technology in food production has become interesting due to increased needs of food as well as its improved quality with the application of gene technology to plants andRead MoreHow Technology Can Enhance His Students Understanding Of Math And Science Concepts1107 Words   |  5 PagesMy CT uses technology in many ways to enhance his students’ understanding of Math and Science concepts. I have noticed in my class’ Science lessons, they often engage in learning through a document ca mera presentation, computer lab activity, IPad research, PowerPoints, and educational videos. My CT tried to use various types of concept delivery to keep his students engaged in the concept being taught. When the students were learning about lifecycles of animals, the students were taught with all ofRead MoreBenefits Of Genetically Engineered Crops1626 Words   |  7 Pageschildren get more of the vitamins and minerals they need to survive. Some people worry genetic engineering can harm the environment, however, genetically engineered crops can help protect the environment. The environment is important for the survival of humans, and protecting it has been a focus for many scientists. Genetically engineered crops can protect the environment by making plants stronger and more tolerant to drastic weather conditions. Today, many farmers use insecticides and other harmful chemicalsRead MoreTechnology And Its Effect On Design Of Product, Human Being, And Even The Society1011 Words   |  5 PagesHuman is different from other animal. There is apparent mental gap between of them such as â€Å"emotion, attention, memory, and abstraction in animal and humans† (). It means human beings can express their think and feeling through speak to other. Through people’s thinking, they invent the technology. New things bring newer things that the developed technology has improved well throughout the years that human is livin g in an age of rapid technological advances. In fact, technology has been an importantRead MorePros And Cons Of Cloning1109 Words   |  5 PagesParents with no eggs and sperm can create children that are genetically related to them. . Endangered plants and animals can be cloned to save the species. . Cloning could prove helpful in the research of genetics. Using cloning technologies, genetic researchers would have a better understanding of genes. Researchers could gain the ability to alter genetics in order to clone humans and other organisms, and cloning could also help cure diseases. . The time of Injury recovery could be lowered becauseRead MoreEssay about Early Humans and the Environment907 Words   |  4 PagesEarly Humans and the Environment Early humans were quite different from modern humans. Modern humans have many technologies and advances that we take for granted. In my lifetime (1982 - present) I have seen the five and a half inch floppy yield to the dvd, cloning of sheep and other advances in the fields of math, science, and engineering. Humans and Pre-Humans have always been developing, either intentionally or unintentionally, technologies that were either necessary for the continuation

Leading Major Projects and Programs

Question: Discuss about the Leading Major Projects and Programs. Answer: Introduction: Director is a person who supervises the company in leading the major projects and programs. Majority of companies are using this term at every different department to define roles. For e.g. director of human resources undertake the decisions related to human resource development and appraisal. According to Part 10 Directors and Company Secretaries Division 1 section 2(1) describes a director as a person who holds a position as a director or whatever name it is called as. Section 453 states that a public company or a company limited by guarantee must have at least 2 directors whereas section 454 states that a private company must have at least 1 director (Rogers, 2008) (New Company Ordinance, 2014). As per the given situation Downing Ltd is an IT company with Sam as a director. Simultaneously Sam was asked to work in Twilight Ltd which has similar business. Sam accepted the offer and remained the director of both companies. A director is found to be in a breach if he simultaneously operates two companies operating in similar business. It is mentioned clearly in the act that a person cannot be a director for two or more competing business at a same time. It is a part of an unfair method of competition under the Hong Kong Company Ordinance (Hong Kong CFA Decides on Directors' Duties and Conflict Of Interest, 2016). Director has a duty to avoid interest until and unless authorized. It is the duty of the director to disclose interest which is attached with the third party. Director has a duty to disclose any profit caused which is of material interest. In the given situation it is visible that the director has secretly joined another company without seeking permission from the other board member which is an ultra vires act. In Saloman V Saloman (Wan, 2012) it was decided that company and the individual are two separate entities. As per the case law the company and the individual should not be considered as one body. Company is a separate legal entity and it has all rights like a living entity. Director holds a fiduciary duty in the interest of the organization so he has to work in utmost faith in the goodwill (Guidelines for Directors, 2009).In the given case law of Extrasure Travel Insurance Ltd v. Scattergood the duty of a director is related with honesty and loyalty instead of competency. Duties of a director: A director has to work in utmost faith for the company. He is assigned with duty to act in good faith so that the goals of an organization could be attained. In case if his activities are against the goodwill of the company it will be considered as ultra vires (Paolini, 2014). He holds a fiduciary position in a company. The company conferred right to implement duties effectively in order to retrieve maximum result. In the given situation a director joined a similar company that may affect the interest of the company. Both are IT Company which deals in similar business. There are excess possibilities that the director might leak information to some outsider that might affect the interest of the company In Furs Ltd V Tomkies (Cassidy, 2006) the director has a duty to avoid secret profits. Director has no right to obtain a profitable situation on behalf of the company without disclosing material facts to the shareholders. In the decided case of Aberdeen Railway Co. v. Balikie Brothers the court stated that no question can be raised related to the fairness and unfairness of the contract to be entered. Directors are at breach if they enter into a contract with their own company. As per the given situation the director is found guilty of committing act without seeking permission as was directly mentioned in the memorandum that the director has no right to join a company with similar interest. It will affect the interest of the company. A company can take legal action against the director who is found guilty of the act. A director has a duty to disclose every kind of profit it is making outside the company. According art 16, Schedule 2 director who is in conflict of interest has no right to vote while passing a board resolution. Section 465 of the ordinance describes the duty of a director to exercise rights in a significant manner to avoid conflict of interest (Directors and Company Secretaries, 2014). In the case law of CMS Dolphin Ltd v Simonet (Virgo, 2015) it was stated that if a director holds a fiduciary place in the previous company then has no authority by law to utilize his contacts to create business. Similarly in Foster Bryant Surveying Ltd v Bryant (Barnett Scrope, 2008) it was stated that it is the fiduciary duty of the director to avoid conflict of interest. It is the duty of the director to avoid any possible condition related to conflict of interest which can even exists after a director ceases to be in employment. So it is not permissible under law to resign at one place and seek similar opportunity in present or after maturing even though he doesnt hold a position of director. In case if the director leaves the previous company and joins the other company which is dealing in similar goods. The director has to follow the letter of employment while dealing with such situation if it restricts him to join another organization of same business that may affect the previous organization. The company may restrict the director from joining a similar company as he might reveal the secrets of the company. In the given situation the director firstly joined another company without telling Downing Ltd. It is against the policies of the company. A director cannot hold two positions simultaneously. He has to disclose it in general meeting before the shareholders (Guidelines for Directors, 2009). Secondly as per the corporate governance the director has no right to provide similar interest to other companies. The company may disallow this act directly by putting restrictions on joining another competitive company. Both the companies are dealing in similar business and there are chances that the director might disclose the trade secrets to the new company as he has already signed deals with the clients of previous company. The director has committed an ultra vires act. The law does not allow him to seek an undue advantage by utilizing the clients of the previous business. This condition depicts the intention of the director behind joining the new business with similar interest. When a company gets to know that the director has breached any of the duty, the company has an authority under section 473(2) to ratify the deed(New Company Ordinance, 2014).The company has an authority to hold the voting power for which the ratification was done or to hold any share in the company. A liable director has to pay for the monetary damages he has caused to the company through his act. In this situation Mr. Sam is liable to pay for the damages as he has committed an act which was against the memorandum of the company. References Barnett,DScrope,H.(2008). Employment Law Handbook. Henry Scrope Directors and Company Secretaries, (2014). Online Available at: https://www.cr.gov.hk/en/companies_ordinance/docs/part10-e.pdf (Accessed on: 16/11/16) Guidelines for Directors, (2009). (Online).Available at: https://www.hkiod.com/guidelines-for-directors.html (Accessed on: 17/11/16) Hong Kong CFA Decides On Directors' Duties And Conflict Of Interest,(2016). (Online).Available at: https://www.conventuslaw.com/report/hong-kong-cfa-decides-on-directors-duties-and/#sthash.ErgCTPIt.dpuf (Accessed on: 17/11/16) New Company Ordinanace, (2014). Online Available at: https://www.cr.gov.hk/en/companies_ordinance/docs/part10-e.pdf (Accessed on: 16/11/16) Paolini,A.(2014). Research Handbook on Directors Duties. Edward Elgar Publishing Rogers, K. (2008). Directors Duties Conflicts of Interest. (Online).available at: https://www.cripps.co.uk/directors-duties-conflicts-of-interest-2/ (Accessed on: 15/11/16) Virgo,G.(2015). The Principles of the Law of Restitution. OUP Oxford Wan,M.(2012). Reading the Legal Case: Cross Currents Between Law and the Humanities. Routledge