Tuesday, June 11, 2019

Aviation Safety Questions Essay Example | Topics and Well Written Essays - 2000 words

Aviation Safety Questions - Essay ExampleOf course the responsibility lies with the air aircraft carrier to safeguard their customers, their employees and provide them proper working environment in every possible way, but it is in their best interest as well so to say, as regards to business point of view, because statistics have shown that an aircraft accidents true woo in claims, lost employee time or use, and lost customers is 4 times the actual cost of the accident. For example, US Air estimates that the Pittsburgh accidents actual cost was 30 to 40 Million dollars. This means that the accidents true cost is somewhere around cxl Million dollars.The FA act charges the FAA with the responsibility for promulgating and enforcing adequate standards and regulations (Alexander & Clarence, 2004). The main focal point of any Air Carrier Safety Program is the Safety Officer. Sometimes those that come over the best are those that are not as close to the situation. To ensure safety, an o utsider like safety officer is a very practical solution.FSDOs comprehensive handle the dual function of safety inspection and advice for airline. Local FSDOs conducts several types of inspections on each airlines maintenance and operations functions. If a security holder fails to comply, section 609 of the FA act specifies that the FAA may reexamine any certificate holder or appliance. Inspectors periodically conduct maintenance base inspections which focus on the record kept by an airline like airworthiness directives compliance, and conduct shop inspections to observe maintenance procedures and carry out ramp inspections to observe the airworthiness of the aircraft. A comparable operations base inspection focuses on records concerning the hours of training and check rides given pilots and the rest periods between duty shifts given crews as required by regulations. En route inspections involve inspections of

Monday, June 10, 2019

Buyer Behaviour Academic Paper Essay Example | Topics and Well Written Essays - 3000 words

Buyer Behaviour Academic Paper - Essay ExampleManual efforts rush been considerably reduced in numeral calculations, analysis and interpretations of data because of computer and internet.Most of the companies form redefined their organizational strategies in order to accommodate and make use of the internet technologies. Organizational principles need to be restructured in order to exploit the possibilities of computers and internet. For example, the core function like marketing needs to be revised in order to target the online consumers. Consumer trends also have undergone rapid changes because of internet. Internet and its influence on consumers irrespective of children or elder people forced organizations to formulate custom made strategies for the internet users. The main gain of internet is that the marketers lavatory prepare custom made marketing strategies for internet users by sending customised e-mails. This paper analyses the importance of online technologies and onlin e environment for influencing buyer behaviours based on some preliminary and secondary data collected through interviews and other sources of references.Apart from real life on real world, most of the people have a secondary life on a virtual world mainly around the computers and internet. Majority of the human population may not be satisfied with their real world experiences. The life which they dreamed of may not be possible for them because of so many constraints in the family and the society. Such people can fulfil their dream up to certain extent using the online environment. Online environment and the anonymity offered by it provide the people to release their hidden stresses and desires to other communities. A real friend in real life is a dream for most of the people because of the changing moral and ethical concepts of life. Even husband and wife may not share all of their suppressed desires between them because of the lack of trust between them. Recently I have watched an Indian movie

Sunday, June 9, 2019

E-Business Strategy Term Paper Example | Topics and Well Written Essays - 4500 words

E-Business Strategy - Term Paper ExampleThe development of an e-business strategy for CitiBank is one of the areas of development which can provide more available options to those interested in the business. Introduction The development of Citi bevel is one which is providing for new opportunities and services to be available, all which will provide a stronger relationship to customers through the use of e-business. Citi Bank began in 1987 with a focus on providing banking solutions to customers through various financial segments. The company is organized into 2 main segments, one which is based on Citi Corp and the different on Citi Holdings. The Citicorp consists of the products and services with regional consumer banking first. This includes retail banking, citi branded credit cards and Latin American asset management. There is too a segment for institutional clients, which offers services of securities and banking and transaction services. In this sector, an institution can t ake part in investment banking, debt and equity markets, lending, cloak-and-dagger equity, hedge funds, real estate, structure products, private banking and equity and fixed income research. The transaction services consist of cash management, trade services, custody and fund services, clearing services and agency / trust services. The Citi Holdings also carries two segments. The first is inclusive of brokerage and asset management and the second is based on local consumer lending as well as a superfluous asset pool. The brands are divided by the services which individuals and institutions require, ranging from mortgages to microfinance opportunities. There are over 200 million accounts held at Citi with 160 countries and jurisdictions that are served by the mass (Citi Bank, 2011). The different products and services which are offered by Citi Bank are further defined by the governance guidelines which work as a foundation for the bank services and products. The governance is held by a board of directors which creates a relationship to the stakeholders, communities and managerial staff of Citi bank. The Board Members are elected by a mystical vote and are inclusive of 13-19 members that are responsible for the direction of the company. The driving force of the company is to create the ability for those who work with the bank to have adit to responsible financing. This is based on the internal environment working with those in need, specifically so there is a return in responsibility for the financing. This also creates a response to value those who are using the financial services, specifically by creating relationships for specific needs and to provide services that offer alternatives for banking. The concept is followed by social responsibility, including giving to foundations, microfinancing and services that are used for asset building by individuals (Citi Bank, 2011). The approach which Citi Bank has toward financial services is one which has led it i nto cosmos one of the top recognized banks globally. The first quarter remuneration for 2011 led to a total of $3.0 billion, compared to $1.3 billion in the last quarter earnings of 2010. The earnings per share went up from $0.10 from $0.04 and the book value per share has risen by 15% from the prior year. The first quarter revenue of $19.7 billion was a proceeds from the last quarter by 7%. The credit losses also declined at an average of 25% from the first quarter of 2010. However, the assets have decreased,

Saturday, June 8, 2019

The Right Marketing Communication Mix That Can Help L’oreal Essay Example for Free

The Right selling Communication Mix That Can Help Loreal EssayTitle of Project The right Marketing Communication Mix that can help LOreal increase its Shampoo Market Share in the rural market. Abstract of the Study (500 words) This paper aims at devising the right kind of Marketing Communication Mix for LOreal, that can help it to increase its market share in the rural market, both effectively and efficiently. LOreal Group is the worlds largest cosmetics and witness Company. Its headquarters are located Paris suburb of Clichy, France. It entered India in 1997, at a while when there was no proper hair care facility there. They have their salons located in the top 100 cities of India, of which 20% contri providede to 40% of their core revenue. Their policy is to provide the best quality and experience to the customer, without reducing price ever.But with the saturation of urban market, the emergence of the rural market and increasing cut-throat contender from other cosmetics and beauty giants, LOreal will have to take a step into the rural market, in order to increase its market share in India as a whole. Its market share, reported as of now, is 41.5 per cent share of the market in India for hair conditioner, around 20 per cent for hair people of colour products, and 6.5 per cent and 4.6 per cent for the skincare and shampoo markets respectively. It is also the leading player in the salon products sector. The rural market is gaining importance day by day. all over 70% Indias one billion plus population lives in around 627,000 villages in rural areas and its growth rate is still high. With a synchronic increase in the purchasing power of the rural people, as a result of increased income, there has been an increase in demand of cosmetics and other beauty products.It has been termed as the woken-up sleeping giant by many MNCs and they would do well than to ignore it completely, lest they get overwhelmed by competition. In such cases, LOreal has no choi ce, but to establish itself in the Indian rural market as well. As of now HUL holds the largest market share in shampoo in India at 43 percent or Rs 1720 crore, while LOreal stands in the 5th position at 4 percent market share or Rs 160 crore in shampoo in India the total shampoo market share in India being Rs 4000 crore. Thus, this paper aims at laying down the customer preference, awareness and reasons for their choosing other shampoo brands over LOreals, and accordingly devising the right Marketing Communication Mix to help it increase its market share in the Indian Shampoo Market.Research QuestionsWhich is the marketing communication that best affects the consumer buying behavior? (Perishable goods) Why some companies fail and some companys success in rural market arena? Research Methodology Primary method of data collection will be undertaken like Survey Research Design, as a well as some secondary method of data collection too. Issues Faced Till Now Whether or not to follow th e experimental Research Design supplementing the survey to be undertaken. Date of Submission final project 11th November (tentative)

Friday, June 7, 2019

National Government Essay Example for Free

National Government EssayNational Governmentis a pattern referring to the coalition of the major political parties which were under Ramsay MacDonald,Stanley BaldwinandNeville Chamberlainthey held office from 1931 until 1940. TheWall Street Crashwas the start of Great Depressionand Britain was badly hit.The Government tried to compass several different, contradictory objectives which where ones such(prenominal) as, trying to maintain Britains economic position by maintaining thepoundon thegold standard, rapprochement thebudget, and providing assistance and relief to confront unemployment. In 1931 the situation worsened and there was fear that the budget was unbalanced, which was allowed by the independentMay Reportwhich triggered a confidence crisis.TheLabour Government hold to make changes in taxation and expenditure in order to balance the budget and restore confidence, only when theCabinetcould not agree on the two options available which was either introducetariffs, or m ake 20% cuts inunemployment benefit. A final vote was taken on the issue and the Cabinet was rend 119 with a minority including many political heavyweights such as George Lansbury threatening to resign rather than agree. Due to this unworkable split, on 24 August 1931 the government resigned.Both the Conservative and Liberal parties met withKing George Vand MacDonald, first to discuss support for the measures taken but again to discuss the go of the next government. On 24 August MacDonald agreed to form a National Government composed of men from all parties with the specific aim of balancing the Budget and restoring confidence. The Government was then meant to resolve once these aims had been met and a general election was to be held. The National Government had many problems during their time in office. ace of the major problems they had was the impact of the depression was strong upon Britain.An economic problem they faced was that unemployment had risen to 3 one thousand mill ion. During their time in office the unemployment level did drop but this was not due to the national Government it was due to new technology and industries, Rearmament started up in 1936 and there was a housing boom. The national government came up with many schemes such as closing competing factories i. e. cotton shipbuilding this only increased the number of unemployed. The came up with the unemployment assistance act and the special areas act these worked to a certain extent as for certain areas it was too little too late for schemes like this.But it could not get rid of the intractable million who were people who came from staple industries such as coal, textiles, shipbuilding, iron and steel. These people where the ones who lived in places such as Jarrow where 1 in 10 men where in work. A social problem they faced was that as the impact of the Depression was hard on Britain, there was a large drop in living standards a cut in the amount of benefits people could collect and the re was a means test to see if families where eligible for benefits. Which meant fewer families got the dole and if they did get it they got a small amount which created the two nations in Britain.As places like Jarrow were one of the worst hit places while places like London and Bristol benefited from a lot of the changes such as they were the ones able to use the new technology and be hired into the new industries and they were one of the few who could afford to buy a new field in the housing boom. There were many hunger marches due to this the most famous was the Jarrow crusade. This is where many unemployed marched all the way to London to handle to Baldwin about what he was going to do to help them but they were refused a seating which him all they arrived was tea and sympathy it is said.An opposite Problem faced by the National Government was the balancing of the budget. This was orthodox economics which means it is situation in financial planning where total revenues are equ al to or greater than total expenses. This was successful to a limited extent as with all the cuts such as 20% off unemployment as well as having a means test allowing them to save enough money for them to get foreign loans. But only the south of England benefited from the money saved. Social problem occurred due to cuts in unemployment benefit was that there was a drop in benefits for unemployed which led to them having a lower standard of living.They came off the gold standard which made the exports (manufacturers goods) which where imports into other countries cheaper. They lowered interest rates, which helped small businesses, home owners and those in the south of England. Then public sector pay was cut by 10% but dark blue was not happy about this which caused trouble when the Invogadon navy mutinied. The National Government were successful to an extent but they were limited due to all the economic magnificence helped those who were in the south of England and not those in th e north which allowed the social deprivation to continue.

Thursday, June 6, 2019

Hershey chocolate Essay Example for Free

Hershey chocolate EssayGo the Hershey website to learn how to make Hershey chocolate. (There is also a print friendly version of the chocolate making process at the end of the video.) Review the process and take a look at some of the videos. Pay particular attention to the process steps of milling and pressing, blend the ingredients, and refining. In at least one paragraph, describe the costing system that you would recommend Hershey use to account for its cost of goods sold and why. Include a few product costs you think would be traceable, which costs should be allocated and how Hershey should account and apply the manufacturing overhead costs. After reviewing the production videos on the Hersheys website, it seems likely the federation would use process costing versus job costing techniques to track the costs associated with producing the various chocolate exclude. Both techniques will identify the costs associated with producing the candy bars, the variance is the process costing technique allocates the total cost of production across all units of output. This usually entails accumulation of costs for from each one stage (or department) of production and charge those costs to all output from that stage. I feel that the process technique best matches the production process Hershey utilizes.Even on their website videos, Hershey breaks the production of the candy bars into seven separate functions, each with the end goal of developing the finest chocolate bars possible but with unique and separate processes. Just as Hershey has six-fold processes, they will also have multiple product costs. A few traceable product costs that come to mind are associated with the seven website videos. The beginning(a) film shows the production of the raw cocoa beans. The company will determine the costs associated with the purchase of raw materials such as the beans, sugar, and milk. This cost would be protean costs, as the production is increased, the volume of raw materials would also increase. The second stage of roasting and breaking the beans may also have variable inventory costs, and by chance a combination burn down costs to heat the roasters. Hershey will always have the fuel costs, but the amounts will vary depending on the amount of beans organism roasted.The third stage of milling and pressing the beans will also have a combination of fuel cost to run the machinery. The process of blending and blend of the chocolate looks to have a lot of head labor and once again fuel costs to run mixers, heaters and dryers in addition to the variousemployees creating direct labor costs. The refining process runs many heavy granite rollers and mixers to develop the chocolate into a smooth texture and will also generate additional fuel and power costs. Finally, the wrapping and packaging stages will have variable costs for the materials to wrap and package the candy in preparation for transportation to the consumer.In each of the categories, fu els and power costs are utilized in the preparation of the chocolate bars. This is one cost that one that could be allocated to each department. In addition, the facility costs, strong footage and non direct labor may be allocated to the various departments. I feel Hershey should debit factory overhead for the actual costs incurred and credit Factory command processing overhead as these costs are allocated to Work in Process, which eventually gets transferred to expense as Cost of Goods Sold as shown via the preceding entries.

Wednesday, June 5, 2019

Smoking, Alcohol and Obesity in New Zealand

dope, Alcohol and obesity in New ZealandIntroductionThis look into project is passing play to deal with iii kinds of Maori trends, which have been issued from 1919 to the present and this research is going to identify and demonstrate about Smoking, Alcohol and Obesity. Those trends based on Northland, New Zealand. Addition eithery, each trend is identified by each difference examination.Below question of bullet points demonstrate what this research project is going to do.Smoking Why do Maori women wad during pregnant?Alcohol Why do young Maori battalion drink inebriant?Obesity Why do Maori people have obesity?Those to a naughtyer place questions atomic number 18 going to be armyn by ethical and cultural considerations as following methodologies, which atomic number 18 literature review and statistical selective information and graph. More everywhere, those trends are approached to Maori Hauora form, which is Te Whare Tapa Wha and the form consider Taha Tinana (Physical h ealth), Taha wairua (spiritual health), Taha wanau (family health), Taha hinengaro (mental health). For three Maori health trends, this research is going to involve health services which are entrance feeionibility and Affordability. Accessibility is that many Maori have issues on transport such as own railway car and transportation. Affordability is strong barrier for Maori to access general practitioner due to too high cost.Methodology-Literature ReviewLiterature review has plenty of sources for this research project. The mannequin of resources is book, Internet, journals, government publications, dissertations, theses, electronic databases and reference materials. Those resources are helpful to understand and identify 3 Maori trends that I choose in existing knowledge. By using those resources notwithstanding literature review makes the research project to avoid reinventing the wheel by undertaking research for which the conclusions are already known.-Statistical data and Gra phStatistical data and graph provide factual data which is based on true rasets that is occurred in the past, thereby we can identify Maori trends. Additionally, those methodologies make this research voiced to realise information and analysing trends.-Literature ReviewSmokingQuestion1. Why do Maori women smoke during pregnant?As national hospital data from 1999-2003, 39 percent of Maori women over 15 years old smoked during pregnant. On the other hands, 12.5 percent of non-Maori women over 15 years old smoked during pregnant. Even though Maori women had higher(prenominal)(prenominal)(prenominal) percent of smoking rate during pregnant, they tried to cut smoking for being safe of their baby. Below table is shown how many Maori women were quit smoking for pregnant.Table 1. Smoking rate broken into age of Maori womenBelow bullets are shown why they keep smoking during pregnancy.Nicotine is addictive Study participants smoked on average 9 keister per day even 52 percent participan ts smoked within 30 minutes of waking.The women are healthy The Maori women have not had experience health fusss regarding with smoking. So, their demand to quit is for baby.Poor knowledge of increased insecurity Maori pregnant women have poor knowledge of increased risk. So, they do not know what kind of heart baby is alter by smoking. For helping explanation, below table is shown.Table2. Belief statement about smoking during pregnancyThere are not whitethorn support agencies to help Maori pregnant women. 82% of women recall being advised to stop smoking but few health professionals provided cessation assistance or referral.The delivered information was mixed some women also felt supported to just cut down and were told not to quit as withdrawals could stress the baby.The most significant reason why women keep smoking during pregnant is beca occasion most women tried to quit with 2 weeks of finding out they were pregnant but only 2 pregnancies were planned for pregnant and on average women did not know they were pregnant until 7-8weeks even they do not make a book with Midwife until 11-13 weeks.They are surrounded by smokers 62% of Maori population smoked. 67% of partners smoked. So, pregnant women can access easily in smoking area. Below table is shown environment.Table3. Environment a) kindly and b) WorkAlcoholQuestion2. Why do young Maori drink alcoholic drink?Alcohol is widely used by youth of Maori. There were 1702 Maori students in the younker07 sample accounting for 18.7% of the total unoriginal school sample. 43.5% of all Maori students perceived that it was okay for people their age to drink alcohol regularly. Maori students think drinking alcohol was okay because 78% of their friends regularly drank alcohol. Additionally, 66% of students parents drank alcohol regularly at home. So, Maori students thought it was okay for them and below figure 1 is shown where Maori students get their alcohol from.Figure1. character of sourceThe most commo n problems associated with drinking alcohol were doing things that could have got them into serious trouble that is reported by 28% of current drinkers and getting injured by and by drinking alcohol (27%). 34% of all Maori students reported that within the previous month they had been a passenger in a car with a number one wood who had been drinking alcohol. Of those Maori students who had driven on a public road, 15% reported that they had driven a car after consuming alcohol. Additionally, drinking alcohol has affected in diverse way following bullet point will show.Increased risks of motor vehicle collisions, injuries and deathsIncreased risks of crimeIncreased risks of sexual risk takingMental health problems and suicidal deportmentsBelow figure 2 is shown that problems associated with alcohol use among current drinkers.Figure2. Problems associated with alcohol use among current drinkersThree of problem associated with alcohol use are noticeable which are had unsafe sex, done things that could have got you into serious trouble and been injured after you had been drinking alcohol.DiabetesQuestion3. Why is Maori higher rate of diabetes?There is variety reasons that make diabetes occurred and obesity is the most affected occurring obesity among diverse reasons. Below figure and table are going to show how many Maori population is obesity as dividing ethnic group. Figure3. Proportion of the population aged 15+ who are obese, by sex ethnic groupTable4. Obesity prevalence rate, Maori, Non-Maori, 1998/1990, 1997There are many Maori suffering diabetes and the population having diabetes in Maori are much higher than non-Maori. The population is nearly three times more than common in Maori. Additionally, Maori being diagnosed have type 2 diabetes which are expected to significantly increase over the next 20 years with the biggest partake being on Maori, Pacific people and those living in deprived neighbourhoods. The main reason that many Maori are having type 2 diabetes is unequal access to and quality of diabetes care. Although there may be many other reasons to explain disparities of death and complications from type 2 diabetes, there is evidence that ethnic in access to and quality of care may play a role.Table5. Type 2 diabetes mellitus, deaths (2000-2004) and hospitalizations (2003-2005) by ethnicity and sexMaori age being diagnosed of type 2 diabetes are 47.8years, sextet years younger than non-Maori(54.2years) and the self-reported prevalence of diabetes was 3.5 times higher among Maori than among non-Maori and besides the risk for hospitalization because of type 2 diabetes is 4 times higher for Maori than non-Maori as above table4.Diabetes has a tendency to bring other diseases. By doing this, diabetic complications are suffered that is renal failure, lower limb amputation, eyes problems and heart disease. Even those diabetic complications are diagnosed more for Maori than non-Maori.Prevention of diabetes at a community level is predicated upon promotion of healthy diet, exercise and thus, weight authority. However, policy and practice strongly believe behaviour change at the individual level is significant. It is unfortunately that this is going to solve diabetic epidemic and structural change at the level of taxation incentive, nutrient regulation and advertising for healthy changes in manufacturing will be needed.Ngati Porou Hauora (NPH) on the East Coast is implementing a programme called Ngati and Healthy. Their purpose is reducing the risk of type 2 diabetes mellitus by promoting a life-style characterised by healthy eating and regular exercise and also increase awareness of diabetes and pre-diabetic conditions both amongst those at high risk of developing diabetes.AnalysisBy using those above literature review, this research was demonstrated three Hauora trends which are smoking, alcohol and diabetes based on question. In addition, the information of data in literature review is going to be analy sed with bullet points.Smoking why do Maori women smoke during pregnant?High percentage of Maori women smoke during pregnantHaving poor knowledge of increased risks for baby. Pregnant women have know well 3 problems that is out of ten problems, which are low extradite baby, breathing problems and sickness in infant and sudden infant death syndrome.Not enough support agencies to help Maori pregnant womenDifficult environment to drop out smoking at home and working place. There are many people smoke surroundings pregnant women.Being ware of pregnant recently cause unplanned pregnant. Pregnant women recognise after 2 weeks.The delivered information was mixedAlcohol why do young Maori drink alcohol?Having easy environment to drink alcohol by family and friendsNot being ware of drink alcoholNearly half percentage of Maori students perceived that alcohol use is okay78% of Maori students friends regularly drink alcohol66% of parents of Maori student regularly drink alcoholMost Maori st udents take alcohol by friends and parents.28% of current drinker get into them serious trouble27% of current drinker are getting injured after drinking34% of all Maori students reported that within the previous month they had been a passenger in a car with a driver who had been drinking alcoholDrinking alcohol has affected in mental health problems and suicidal behavioursDiabetes why is Maori higher rate of diabetes?Common disease in Maori populationThree times higher than non- Maori population for MaoriType 2 diabetes expected to significantly increase over next 20 yearsHaving unequal access to Maori for quality of diabetes carediabetic complications are diagnosed more for Maori which are renal failure, lower limb amputation, eyes problems and heart disease.Significant treatment is weigh controlNPH (Ngati Porou Hauora) is implement for promoting promoting a lifestyle characterisedConclusionThis research dealt three Hauora trends from 1919 to this present day regarding each questio ns. In the smoking part, many pregnant Maori women smoke during pregnancy. So, they need to support to cease smoking by education. As the research dealt, many pregnant Maori women have poor knowledge what side effect coming when they smoke during pregnant. This is most significant issues and other important issue is unplanned pregnancy. Therefore, they smoke until they recognise they are pregnant. To prevent this kind of happening, health provider have to deliver information to Maori female even male also to make them aware of side effect of smoking surrounding pregnant women. In the Alcohol part, Most Maori students are exposure to easily get alcohol and most significant problems is Maori students is not aware of seriousness of drinking alcohol because of their surroundings. Alcohol use make problems in variety smudge and it make Maori students injured even seriously. So, to prevent this kind of situation, they need to be provided education. In diabetes part, type 2 diabetes is co mmon disease among Maori even that disease is occurred three times higher than non-Maori. The reason that diabetes is occurred is closely relative with lifestyle and the rate of obesity is higher than non-Maori. So, Maori need to improve their life style by exercise, control weight and manage diet.ReferencesHealth Quality Safety Commission New Zealand, University of Auckland Lessons from research with Maori Women(2006), Retrieved fromhttp//www.hqsc.govt.nz/assets/CYMRC/Resources/RSP-Maori-Women-Smoking.pdfNew Zealand medical Association, The New Zealand Medical Journal, Why Maori women continue to smoke while pregnant, Marewa Glover, Anette Kira(n/d), Retrieved fromhttp//www.whakawhetu.co.nz/sites/default/files/why%20maori%20women%20continue%20to%20smoke.pdfHeath Promotion Agency, Alcohol Use and Maori Young People (2007), Retrieved fromhttp//www.alcohol.org.nz/sites/default/files/researchpublications/pdfs/AlcoholENGLISHFact_Sheett_08LoRes.pdfThe New Zealand Medical Journal, Binge d rinking among Maori secondary school students in New Zealand association with source, exposure and perception of alcohol use (2013), Retrieved fromhttps//www.nzma.org.nz/journal/read-the-journal/all-issues/2010-2019/2013/vol-126-no-1370/article-clarkUniversity OTAGO. (n,d) Hauora Maori Standards of Health IV. Retrieved from http//www.otago.ac.nz/wellington/otago067748.pdf